Conversion rate optimization tutorial for a website

For more of my work, check out http://www.problemio.com

In this tutorial I explain the importance of tracking your website’s conversion rate of visitors into customers. You must use at least some sort of web analytics software to track what your visitors are doing on your website. Many of the quality analytics software packages are not free, but the most common analytics software is free, and it is Google Analytics.

Many first time entrepreneurs I talk to don’t focus on analytics and conversion rates, but all experienced web entrepreneurs obsess about this. I guess I could have made this video more insightful by actually showing how to increase conversion rates, but what I wanted to accomplish with this particular video was to simply start the conversation about this because it is such an important topic, and many people don’t focus on it.

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