How to Build a Social Media Marketing Agency in 2023

in Featured News, How To Section, Internet Marketing, Make Money Online by Editor Leave a comment

Are you passionate about social media and marketing? Do you dream of running your own business and helping brands thrive online? If so, building a social media marketing agency might be the perfect venture for you. In this guide, we’ll explore the essential steps and strategies to establish and grow a successful social media marketing Read More

How to Learn the Copywriting Art of Writing Ads That Sell in 2023

in Careers On Computers, Featured News, How To Section, Internet Marketing, Make Money Online by Editor Leave a comment

Do you want to master the art of copywriting and create ads that sell like hotcakes in 2023? You’ve come to the right place! Copywriting is a powerful skill that can captivate your audience, spark their interest, and persuade them to take action. In this guide, we’ll delve into the world of copywriting and explore Read More

Facebook News Feed update: how #Friendmageddon will affect publishers

in Featured News by Tereza Litsa Leave a comment

Facebook has announced a new change to its News Feed algorithm, favouring personal posts over news stories, in an attempt to maintain its personal element. What does this *really* mean for publishers though? Facebook is all about connecting people with their friends and family and despite attempts to divert from its original concept, it’s not Read More

When will responsive websites respond to user context?

in Featured News by Andy Favell Leave a comment

Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal of web (or app) advertising: right message, right person, right place, right time. Goal of website (or app) content: whoever, wherever, whatever, whenever… eh… same Read More

Why Photoshop is no longer an “extra” skill for modern marketers

in Featured News by Amanda DiSilvestro Leave a comment

Photoshop used to be considered an “extra” kind of skill for your average marketer. Now, things have changed, and to be a great marketer knowing Adobe Photoshop is not only extremely valuable, but becoming essential for marketing success. Marketing is no longer about simply being creative with your content and thinking about audience, it’s about Read More

Facebook announces four new mobile ad formats

in Featured News by Mike OBrien Leave a comment

Facebook the most mobile engagement of any platform, seeing more than 1 billion daily mobile users. With that in mind, Facebook made four announcements at Cannes this week: 1. Launching the Creative Hub With a simple interface and a guide to Facebook and Instagram ad formats, Creative Hub is designed to make it easy for users Read More

Why are we so bad at social media customer service?

in Featured News by Matt Owen Leave a comment

While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged. Providing good customer service is not just about differentiation, it is business-critical. So… why is everyone so awful at it? There are a lot of reasons customer Read More

Facebook is testing a new way to make damn sure your friends see your posts

in Featured News by Christopher Ratcliff Leave a comment

Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures and pictures of sausage dogs. But first, a little story… It began with me discovering that Darren Hayes, the lead singer of 90s Australian pop band Savage Garden, had blocked me on Twitter. Read More

The state of influencer marketing in 2016

in Featured News by Mike OBrien Leave a comment

Before Vine’s popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as it’s grown? Justin Bieber has 22 million YouTube subscribers. Rihanna has 21 million. Katy Perry and Eminem, 18 million apiece. These four musicians are among the most famous people on the planet, and none of them has Read More

Just because they’re sharing, it doesn’t mean they’re reading

in Featured News by Christopher Ratcliff Leave a comment

If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only shared the article but actually read it too.  In news that will embolden some, depress Read More

Why retail needs to prepare for digital transformation

in Featured News by Rebecca Sentance Leave a comment

Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not. It found that in a survey of more than 400 US readers, just 26% of retail and e-commerce specialists Read More

Should publishers and content marketers be playing the platform game?

in Featured News by Rebecca Sentance Leave a comment

The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining control over their own outlets and what they posted. More than a decade later, and many of the social media platforms of today are Read More

How brands are using data visualisation in social campaigns

in Featured News by Andreas Krasser Leave a comment

In this post, I’ll look at how brands are making the most of data visualization and data-informed product design to bring out data’s creative side. Prompted by the agenda of a conference I recently attended, I asked myself a random question: is big data actually still a thing? My conclusion was that it is, and is likely to Read More

Are remarketing lists for search ads (RLSA) the future of PPC?

in Featured News by Larry Kim Leave a comment

Paid search is a pretty awesome channel, but it’s not without its challenges. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – we’re talking more than $100 per click in some cases, for industries like law and finance. (This is Bing data, but it’s Read More

How to optimize your contact page for better conversions

in Featured News by Ann Smarty Leave a comment

Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. So how to improve your contact page? Here are a few ideas… Add your full business address and a phone number This is just the matter of being trustworthy, especially Read More

A handy guide to content marketing for mobile

in Featured News by Gerald Murphy Leave a comment

A responsive website is not a mobile strategy. There has been a lot of re­cent articles on mobile and more and more of us are getting on-board but how can you, from a people-centric content marketing perspective, optimise your website for mobile? Let’s begin… Technical change Google has strengthened its mobile-friendly ranking signal to include Read More

How will the Local Source tag affect SEO?

in Featured News, Search Engine Optimization by Adam Stetzer Leave a comment

Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9. The Local Source tag highlights the original sources of local stories Read More

Meeker report: what you should know about the rise of visual content

in Featured News by Tereza Litsa Leave a comment

Mary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of visual content and most importantly, how this affects communication, marketing, broadcasting and ecommerce. There is a new generation coming up after millennials, the so-called Generation Z, which seems to be even more digital aware, comparing to Read More

The science behind shareable content

in Featured News by Rebecca Sentance Leave a comment

In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable. What is a ‘share’? Many marketers, says Vodden, think of it as just a click. But inside the reader’s brain, there’s actually a series of very rapid decisions taking place inside which Read More

What are the true goals of link building campaigns?

in Featured News by Cory Collins Leave a comment

What is the goal in building links? Obviously links are the goal in link building. Right? Well, not exactly. Links are an important metric to track, because without links your campaign is obviously failing. But links alone aren’t the goal. We don’t build links for the sake of links (or at least we shouldn’t), but Read More

Warning: Don’t fall victim to content strategy’s biggest mistake

in Featured News by Micah Pratt Leave a comment

If you think content strategy and content marketing are independent of each other, your content doesn’t stand a chance. Here is why: Content strategy vs. content marketing Yes, the two concepts are drastically different from each other, but understanding that you can’t successfully do one without the other is a must. Think of content strategy Read More

How to actually engage influencers on Facebook

in Featured News by Ann Smarty Leave a comment

Being the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building relationships with industry influencers. Influencer reach is undeniable. It isn’t the simple matter of getting popular people to talk about you. It is building relationships that lead to other relationships, and so on Read More

Hybrid SEO: bright futures for personal & professional career progression

in Featured News, Search Engine Optimization by Jim Yu Leave a comment

SEO is a challenging and rewarding career for people from a number of different types of backgrounds. It requires a degree of comfort with numbers, as SEO professionals should be able to look at the data coming in and understand how to make adjustments to improve the success of their campaign. SEOs should also understand Read More

The three Us of mobile design: UX v usability v UI

in Featured News by Andy Favell Leave a comment

Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there are no ubiquitous definitions Read More

Mobile design and the art of doing one thing well

in Featured News by Graham Charlton Leave a comment

It’s best to do one thing really, really well – is one of Google’s “10 things” philosophy, written when the company was in its infancy. This is a great mantra for mobile projects to follow. Where the young Google focused on excellence in web search, so mobile sites and apps must focus on meeting an identified Read More

Why companies create content – part three: to answer customer questions

in Featured News by Danny Chadburn Leave a comment

Part one of our series on Why Companies Create Content we looked at changing customer perception and part two focused on making use of public opinion. This next instalment explores how companies can best construct content to respond to the frequent (and not so frequent) queries that come from their audience. Part three: To answer customer Read More

Shhhhh! Don’t tell anyone but SEO tools are great for market research and completely free

in Featured News, Search Engine Optimization by Kelvin Newman Leave a comment

SEO isn’t anything new, there are very few people involved in marketing who don’t have some appreciation of how you might need to make an active effort to appeal to the search engines. Despite that awareness, a lot of marketers will have no idea of the great tools that search marketers have on their hands Read More

Beginner’s guide to server response codes

in Featured News by Aimee Jarboe Leave a comment

Each time you visit a web page, a bureaucratic exchange takes place between your computer’s web browser and a distant web server. Your web browser (called the “client”) begins the exchange by submitting a request to the web server for code, images, and other information. The web server, always on the alert, returns a tiny Read More

Google’s recent SERP changes and tests: everything you need to know

in Featured News, Search Engine Optimization by Rebecca Sentance Leave a comment

Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The first, as we reported in our round-up of key search marketing news on Friday, is that Google appears to have increased the length limit for title tags in the SERPs Read More

Five places your business should source online reviews other than Google & Yelp

in Featured News by Amanda DiSilvestro Leave a comment

Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan. According to WordStream, “79% of consumers trust online reviews as much as personal recommendations, 85% of consumers say that they read online reviews for Read More

How mobile has changed our present and future search behaviour

in Featured News by Gerald Murphy Leave a comment

Well, first thing’s first. Mobile search isn’t mobile. We carry out most of our searches when we are static, on average 70%. Button tapping accuracy is reduced by 30% because we walk vertically. This is one of the reasons why voice search exists in the first place. Voice search is going to diminish the use Read More

Nine common content marketing mistakes and how to fix them

in Featured News by Tereza Litsa Leave a comment

Content marketing is vital to most businesses, with its success affecting many positions that complement each other. How do you ensure however that your strategy is effective? 78% of CMOs see custom content as the future of marketing, and this is only an example of how marketers value the rising focus on content. However, there are Read More

How do I make sure my site is mobile friendly? A checklist

in Featured News by Rebecca Sentance Leave a comment

As we reported in our SEM news round-up on Friday, Google’s Webmaster Trends Analyst John Mueller confirmed that the latest wave of changes to Google’s mobile-friendly ranking signal has now finished rolling out. Ever since the initial ‘Mobilegeddon’ update which debuted on 21st April 2015, mobile-friendliness has been a significant ranking factor in Google search results. In Read More

Google doubles down on native app experiences with Gboard, Chirp and Translate

in Featured News by Kenny Chung Leave a comment

Google puts high value in mobile user experience. The truthfulness of that statement can be tracked back as far Google’s first .mobi website 10 years ago, or when it launched the first iteration of its Android operating system in 2008. But 2016 marks a year of Google making even greater strides in expanding upon this Read More

How to write meta title tags for SEO (with good and bad examples)

in Featured News, Search Engine Optimization by Christopher Ratcliff Leave a comment

What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine optimisation? Can I see some good and bad examples? Following on from our blockbusting guide 22 SEO essentials for updating your site, I thought I’d follow up the advice on title tags and answer Read More

Brand slackers: organic search is not always about non-branded keywords

in Featured News by Josh McCoy Leave a comment

I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search traffic that you are receiving (or not) is much more qualified. While we waste away worrying about non-branded exposure, much of the time, we are ignoring “branded” entry into our site from a Read More

How to avoid your search marketing campaign falling short of its potential

in Featured News by Kelvin Newman Leave a comment

It’s disappointing when you go into a campaign and there are high hopes of success but you fall short. You do your research and your preparation. There’s scope and a great opportunity to do well. But you don’t quite reach that potential. You miss those measures of success. If you’re working as an SEO professional Read More

Why you NEED to raise organic CTR’s (and how to do it)

in Featured News, Search Engine Optimization by Larry Kim Leave a comment

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry. Why is there such a debate? Well, often people get hung up on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may Read More

Food Tube: How video storytelling led to 2m YouTube subscribers

in Featured News by Tereza Litsa Leave a comment

What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Food Tube is part of the Jamie Oliver Media Group and it was launched in 2013, as a new way to present food recipes, both in an informative and entertaining angle, hoping to transform the Read More

Understanding the mobile customer journey

in Featured News by Andy Favell Leave a comment

This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers. Where marketing, web, design, UX and development collide there is bound to be a confusing mishmash of terminology and confusion of definitions. One of the best (or worst) examples of this is Read More