{"id":9227,"date":"2016-05-18T10:32:45","date_gmt":"2016-05-18T10:32:45","guid":{"rendered":"https:\/\/howtomakemoneyonlineasap.com\/9227\/nine-common-content-marketing-mistakes-and-how-to-fix-them\/"},"modified":"2016-05-18T11:17:17","modified_gmt":"2016-05-18T11:17:17","slug":"nine-common-content-marketing-mistakes-and-how-to-fix-them","status":"publish","type":"post","link":"https:\/\/howtomakemoneyonlineasap.com\/9227\/nine-common-content-marketing-mistakes-and-how-to-fix-them\/","title":{"rendered":"Nine common content marketing mistakes and how to fix them"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-PJMTR4\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<p><strong>Content marketing is vital to most businesses, with its success affecting many positions&nbsp;that complement each other. How do you ensure however that your strategy is effective?<\/strong><\/p>\n<p><a href=\"http:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">78% of CMOs<\/a> see custom content as the future of marketing, and this is only an example of how marketers value the rising focus on content.<\/p>\n<p>However, there are many challenges to deal with until you create a successful content marketing strategy, so it&rsquo;s time to start improving the chances of reaching the set goals by eliminating any common mistakes.<\/p>\n<h2><strong>1. Not documenting content marketing strategy<\/strong><\/h2>\n<p><span class=\"c9\">According to Content Marketing Institute and MarketingProfs, 48% of B2B marketers <a href=\"http:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2014\/10\/2015_B2B_Research.pdf\" target=\"_blank\">don&rsquo;t have a documented content marketing strategy<\/a>. Only 35% of them have their strategy documented, which leads to a clear plan regarding their goals and their expectations from their efforts.<\/span><\/p>\n<p><span class=\"c9\">A documented content marketing strategy is a commitment that helps you stay focused both in short and long term, while it also gives you a better understanding of the content you&rsquo;re creating, along with the set strategy.<\/span><\/p>\n<p><a href=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605content-marketing-documented-352bd6f3321b3ac01c2b3e970da742cea72bec66.png\" rel=\"attachment wp-att-60078\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-60078 aligncenter\" src=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605content-marketing-documented-352bd6f3321b3ac01c2b3e970da742cea72bec66.png\" alt=\"content marketing documented\" width=\"431\" height=\"438\" \/><\/a><\/p>\n<p class=\"c10\"><em>Source: <a href=\"http:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2014\/10\/2015_B2B_Research.pdf\" target=\"_blank\">Content Marketing Institute<\/a><\/em><\/p>\n<h3><strong>Solution<\/strong><\/h3>\n<p><span class=\"c9\">Start by writing down your current strategy and organise your content with a content calendar for your daily and weekly planning, a content audit for the analysis of your content, a description of your audience personas and of course, a formal marketing plan that will explain your set strategy for your business.<\/span><\/p>\n<p><span class=\"c9\">If you want to read more about it, Chris Lake&nbsp;shared with us a very useful guide to <a href=\"https:\/\/searchenginewatch.com\/2016\/05\/11\/heres-a-new-content-marketing-strategy-documentation-map\/\">starting a content strategy from scratch<\/a>.<\/span><\/p>\n<h2><strong>2. Content should serve a purpose (CTA)<\/strong><\/h2>\n<p><span class=\"c9\">Content marketing may be a popular term, but still, not everyone creates content with a specific purpose in mind.<\/span><\/p>\n<p><span class=\"c9\">Whether it&rsquo;s lead generation, engagement, or brand awareness, every piece of content should provide a call-to-action (CTA), in order to increase its effectiveness by guiding the readers on what their next click could be.<\/span><\/p>\n<p><span class=\"c9\">It&rsquo;s so easy nowadays to lose a reader&rsquo;s interest, so why should you make it even easier for them?<\/span><\/p>\n<h3><strong>Solution<\/strong><\/h3>\n<p><span class=\"c9\">Not every content serves the same purpose, but it certainly should serve one to exist in your brand&rsquo;s strategy.<\/span><\/p>\n<p><span class=\"c9\">Which content aims for an&nbsp;increase of engagement and what should&nbsp;you create to generate new leads?<\/span><\/p>\n<p><span class=\"c9\">According to Content Marketing Institute, 84% of marketers consider &ldquo;brand awareness&rdquo; the most important goal of content marketing, which means that right after setting the goal, it&rsquo;s time to experiment with the best way that it can be achieved.<\/span><\/p>\n<p><a href=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605content-marketing-goals-2fd7235f4c1aaaf94b16b49cc3bf19fe37c47234.png\" rel=\"attachment wp-att-60079\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-60079 aligncenter\" src=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605content-marketing-goals-2fd7235f4c1aaaf94b16b49cc3bf19fe37c47234.png\" alt=\"content marketing goals\" width=\"471\" height=\"424\" \/><\/a><\/p>\n<p class=\"c10\"><em>Source: <a href=\"http:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2014\/10\/2015_B2B_Research.pdf\" target=\"_blank\">Content Marketing Institute<\/a><\/em><\/p>\n<h2><strong>3. Not spending enough time on content<\/strong><\/h2>\n<p><span class=\"c9\">As obvious as it may sound, marketers don&rsquo;t always spend the required time on the actual content, as they may focus on different aspects of content marketing while trying to amplify it.<\/span><\/p>\n<p><span class=\"c9\">However, no goal can be achieved if the content is not appreciated by the audience. Appreciation could be defined from:<\/span><\/p>\n<ul>\n<li class=\"c11\"><span class=\"c9\">Engagement<\/span><\/li>\n<li class=\"c11\"><span class=\"c9\">Social recognition<\/span><\/li>\n<li class=\"c11\"><span class=\"c9\">Increase of audience<\/span><\/li>\n<li class=\"c11\"><span class=\"c9\">Number of clicks<\/span><\/li>\n<\/ul>\n<p><span class=\"c9\">All these require the necessary amount of time spent for each type of content, depending on its length, its purpose, or its chances of being repurposed.<\/span><\/p>\n<h3><strong>Solution<\/strong><\/h3>\n<p><span class=\"c9\">Focus on the quality of the content, whether it&rsquo;s a blog post or an infographic, in order to ensure that it will be appealing enough to meet your expectations.<\/span><\/p>\n<p><span class=\"c9\">For example, when producing a blog post, or a white paper, here&rsquo;s what you need to consider:<\/span><\/p>\n<ul>\n<li class=\"c11\"><span class=\"c9\">Is the content clear of any grammatical errors?<\/span><\/li>\n<li class=\"c11\"><span class=\"c9\">How is the formatting?<\/span><\/li>\n<li class=\"c11\"><span class=\"c9\">Have you used relevant and appealing images?<\/span><\/li>\n<li class=\"c11\"><span class=\"c9\">Is the content serving its purpose?<\/span><\/li>\n<li class=\"c11\"><span class=\"c9\">Have you used a CTA properly?<\/span><\/li>\n<li class=\"c11\"><span class=\"c9\">Is the topic right for your audience?<\/span><\/li>\n<li class=\"c11\"><span class=\"c9\">How do you manage to hook the readers?<\/span><\/li>\n<\/ul>\n<h2><strong>4. Forgetting SEO<\/strong><\/h2>\n<p><span class=\"c9\"><a href=\"https:\/\/searchenginewatch.com\/2016\/01\/21\/seo-basics-22-essentials-you-need-for-optimizing-your-site\/\">Search engine optimisation<\/a> is the process of improving your content in order to help search engines discover it.<\/span><\/p>\n<p><span class=\"c9\">It&rsquo;s not enough to produce good content if you&rsquo;re not helping the audience discover it and search engines may be useful on that. As you manage to increase the quality (and quantity) of your content, your ranking will start increasing in the search results and this could lead to an increase of traffic back to your site.<\/span><\/p>\n<p><span class=\"c9\">Even if it&rsquo;s not your actual job to know everything about SEO, you can still help your content improve its &ldquo;crawlability&rdquo;.<\/span><\/p>\n<h3><strong>Solution<\/strong><\/h3>\n<p><span class=\"c9\">Here&rsquo;s a list of quick tips on <a href=\"https:\/\/searchenginewatch.com\/2016\/05\/11\/seo-101-eight-ways-to-optimise-your-blog-posts-for-search\/\" target=\"_blank\">how to optimise your posts for SEO<\/a> and hopefully they can help you understand that <a href=\"https:\/\/searchenginewatch.com\/sew\/how-to\/2423464\/8-ways-content-marketing-and-seo-can-work-together\" target=\"_blank\">quality content and SEO make a great match<\/a> for every successful content marketing strategy.<\/span><\/p>\n<h2><strong>5. Ignoring your audience<\/strong><\/h2>\n<p><span class=\"c9\">It&rsquo;s great to have a documented content marketing strategy full of quality content that&rsquo;s perfectly optimised for SEO, but this may be useless if your content is not suitable for your audience.<\/span><\/p>\n<p><span class=\"c9\">The suitability of the content highly depends on its relevance, as this will be the best metric that will define whether you&rsquo;re getting closer to your goals.<\/span><\/p>\n<p><span class=\"c9\">Content out of context may lead to a waste of time and budget that no business would enjoy, which means that it&rsquo;s time to learn more about your audience, including the insights to your content strategy.<\/span><\/p>\n<h3><strong>Solution<\/strong><\/h3>\n<p><span class=\"c9\">Before you start measuring the type of content that works better for your audience, you need to start learning more about the users you&rsquo;re targeting.<\/span><\/p>\n<p><span class=\"c9\">The idea of creating (or updating) your buyer personas is a good start, as this is an opportunity to analyse your target audience and personalise them by creating a deeper connection with their habits and their needs while consuming content.<\/span><\/p>\n<p><span class=\"c9\">Except for the buyer personas, it is also useful to learn more about the buyer&rsquo;s journey and measure how your content can fit into each phase, which will be helpful both for your content&rsquo;s effectiveness, but also for the new content you&rsquo;ll be creating from now on.<\/span><\/p>\n<p><a href=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605content-marketing-strategy-to-support-the-buying-cycle-e9a00b2888ac4403119686402381c0b0c179e653.jpg\" rel=\"attachment wp-att-60089\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-60089 aligncenter\" src=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605content-marketing-strategy-to-support-the-buying-cycle-e9a00b2888ac4403119686402381c0b0c179e653.jpg\" alt=\"content-marketing-strategy-to-support-the-buying-cycle\" width=\"628\" height=\"435\" \/><\/a><\/p>\n<p class=\"c10\"><em>Image source: <a href=\"https:\/\/www.adido-digital.co.uk\/blog\/a-content-marketing-strategy-to-support-the-buying-cycle\/\" target=\"_blank\">Adido<\/a><\/em><\/p>\n<p><span class=\"c9\">A solid understanding of your audience may lead to many useful observations about your strategy and even to surprising insights, so never underestimate this task.<\/span><\/p>\n<h2><strong>6. Not testing new ideas<\/strong><\/h2>\n<p>A successful content marketing strategy cannot overlook the testing phase, as it allows marketers to draw useful conclusions about numerous aspects of their strategy, from its planning, to the formatting and the actual implementation of it.<\/p>\n<p>Experimentation may occur in:<\/p>\n<ul>\n<li><span class=\"c12\">Email marketing<\/span> (to improve the effectiveness of a mail campaign)<\/li>\n<li><span class=\"c12\">Content calendar<\/span> (to find the best content schedule)<\/li>\n<li><span class=\"c12\">Content types<\/span> (to test the types of content that work better)<\/li>\n<li><span class=\"c12\">Call-to-action<\/span> (to examine which CTA leads to the desired results)<\/li>\n<li><span class=\"c12\">Headlines<\/span> (to pick the most effective headline for your blog posts)<\/li>\n<li><span class=\"c12\">Visual content<\/span> (to decide on the best visuals for your content)<\/li>\n<li><span class=\"c12\">Timing<\/span> (to test the best times to deliver your content)<\/li>\n<li><span class=\"c12\">Engagement<\/span> (to analyse which content is&nbsp;the most engaging)<\/li>\n<\/ul>\n<h3><strong>Solution<\/strong><\/h3>\n<p>Add testing in the procedures you need to perform&nbsp;regularly&nbsp;and use various types of metrics to analyse what contributes to the success of your content marketing.<\/p>\n<p>For example, in <strong>email marketing<\/strong> it&rsquo;s a good idea to create two versions of an email campaign, testing what leads to an improved click rate and discover what could affect the performance of your campaigns.<\/p>\n<p><a href=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605what-is-ab-testing-520x251-379d746f4652d3f0fc8e92da45f4181525aba9a3.png\" rel=\"attachment wp-att-60085\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-60085 aligncenter\" src=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605what-is-ab-testing-520x251-379d746f4652d3f0fc8e92da45f4181525aba9a3.png\" alt=\"what-is-ab-testing-520x251\" width=\"520\" height=\"251\" \/><\/a><\/p>\n<p class=\"c10\"><em>Image source: <a href=\"http:\/\/thenextweb.com\/dd\/2014\/03\/31\/ab-test-email-creative\/#gref\" target=\"_blank\">Thenextweb<\/a><\/em><\/p>\n<p>When creating a <strong>call-to-action<\/strong>, you can use a different link for each CTA, in order to analyse the effectiveness of the two and decide which one works better for your audience.<\/p>\n<p>In <strong>visual content<\/strong> and social media posting, there may be a significant difference from one image to another, depending on the social network, your audience, or the content you&rsquo;re promoting. Make sure you experiment enough until you decide what&rsquo;s the best image to use.<\/p>\n<h2><strong>7. Not measuring the content&rsquo;s performance<\/strong><\/h2>\n<p>There&rsquo;s no need to create content and maintain a content marketing strategy if you&rsquo;re not able to analyse its performance and keep track of its metrics.<\/p>\n<p>The measurement of your efforts help you understand the best parts of your content marketing strategy, but also what underperforms, which may even be more&nbsp;important, especially if you&nbsp;spot it as early as possible.<\/p>\n<p><a href=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605content-marketing-cycle-20cf7300977c2e429218a3195130fd2d106e8389.png\" rel=\"attachment wp-att-60082\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-60082 aligncenter\" src=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605content-marketing-cycle-20cf7300977c2e429218a3195130fd2d106e8389.png\" alt=\"content-marketing-cycle\" width=\"487\" height=\"331\" \/><\/a><\/p>\n<p class=\"c10\"><em>Image source: <a href=\"http:\/\/ludismedia.com\/en\/how-to-develop-content-marketing-strategy\/\" target=\"_blank\">Ludismedia<\/a><\/em><\/p>\n<h3><strong>Solution<\/strong><\/h3>\n<p>From Google Analytics to social media and email marketing metrics, any measurement is beneficial and they should be&nbsp;carefully examined to help you understand your audience, its behaviour and what contributes to the performance of your content.<\/p>\n<p>A spreadsheet with all the measurements would help you stay organised and consistent with the metrics, so there&rsquo;s no need to delay this task anymore.<\/p>\n<h2><strong>8. Underestimating visual content<\/strong><\/h2>\n<p>Did you know that posts containing at least one image <a href=\"https:\/\/searchenginewatch.com\/2016\/05\/11\/seo-101-eight-ways-to-optimise-your-blog-posts-for-search\/\" target=\"_blank\">tend to perform better<\/a> in terms of SEO? Visual content is becoming an important part of a content marketing strategy nowadays, whether it&rsquo;s used in a blog post, or in the creation of a video for your social networks.<\/p>\n<p><a href=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605pablo-3-cfeb35e64b5054a9c6660b0827a0d4b83431a58a.png\" rel=\"attachment wp-att-60095\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-60095 aligncenter\" src=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605pablo-3-cfeb35e64b5054a9c6660b0827a0d4b83431a58a.png\" alt=\"Our love for visual content\" width=\"517\" height=\"259\" \/><\/a><\/p>\n<p>Although it&rsquo;s still complementary to written text,&nbsp;it may affect the engagement of your content, as it <a href=\"https:\/\/searchenginewatch.com\/2016\/04\/21\/understanding-our-love-of-visual-content\/\" target=\"_blank\">manages to evoke the right emotions<\/a> to grab the audience&rsquo;s attention.<\/p>\n<h3><strong>Solution<\/strong><\/h3>\n<p>It may be challenging to find the right image for every piece of content you&rsquo;re creating, or even to find the resources to create an infographic, a <a href=\"https:\/\/www.clickz.com\/2016\/05\/13\/12-reasons-for-brands-to-use-gifs-in-content-marketing\" target=\"_blank\">GIF<\/a>, or a video, but there are many free tools and sites to discover that will help you to never run out of visual content again.<\/p>\n<p>For example, here are the best sites to <a href=\"https:\/\/searchenginewatch.com\/2016\/02\/16\/how-to-optimize-images-for-seo\/\" target=\"_blank\">find free image resources<\/a>.<\/p>\n<h2><strong>9. Ignoring distribution<\/strong><\/h2>\n<p>The easiest way to see your content marketing strategy fail is to ignore, or underestimate the distribution of your content.<\/p>\n<p>How will the audience discover your content if you don&rsquo;t promote it properly?<\/p>\n<p>It may not be common to completely refuse to promote your content, but it&rsquo;s common to perform a basic promotion, or one that&rsquo;s not tailored for the specific&nbsp;content and your audience, which equally affects the chances of reaching your goals.<\/p>\n<h3><strong>Solution<\/strong><\/h3>\n<p>The distribution of your content should rely on multiple channels, with each one serving a different purpose, from engagement to lead generation.<\/p>\n<p>Your marketing efforts are divided among paid, earned and owned media, with all of them being of&nbsp;equal importance, requiring from you to find the perfect balance that will maximise your chances of success.<\/p>\n<p><a href=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605paid-owned-earned-media-07ebbf5ccffa9ddaa59cf892cca63ce6d6639f5f.png\" rel=\"attachment wp-att-60099\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-60099 aligncenter\" src=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605paid-owned-earned-media-07ebbf5ccffa9ddaa59cf892cca63ce6d6639f5f.png\" alt=\"paid owned earned media\" width=\"512\" height=\"436\" \/><\/a><\/p>\n<p class=\"c10\"><em>Image source: <a href=\"http:\/\/www.business2community.com\/content-marketing\/your-content-strategy-defining-paid-owned-and-earned-media-0533660#UBhAGcvPffce6vpw.97\" target=\"_blank\">Business2Community<\/a><\/em><\/p>\n<p>You don&rsquo;t have to promote your content to every single platform, but rather to the ones that are relevant to your audience. What&rsquo;s more, it is vital to understand the importance of repeat promotion, which means that distribution does not&nbsp;end once you&rsquo;re promoting your content for the first time.<\/p>\n<p>Your metrics may help you discover the best platforms, but also the best times, to promote your content, improving its effectiveness, while forming&nbsp;a complete content marketing strategy.<\/p>\n<h2>Takeaway<\/h2>\n<p>Content marketing&nbsp;should be a perfect mix between content creation, promotion, engagement, testing and measurement and if you feel you&rsquo;re left behind in any of these steps, then maybe it&rsquo;s time to <a href=\"https:\/\/www.clickz.com\/6-useful-ways-to-refresh-content-marketing-strategy\" target=\"_blank\">refresh your content marketing strategy<\/a>, one step at a time.<\/p>\n<p>(Don&rsquo;t worry, we&rsquo;ve all been guilty of the above mistakes)<\/p>\n<div class=\"more-in-category\">\n<h4>Related reading<\/h4>\n<div class=\"post category-border category-border-content\">\n<div class=\"post-thumbnail alignleft\"><a href=\"https:\/\/searchenginewatch.com\/2016\/05\/17\/bbc-food-website-closure-what-have-we-lost-and-who-stands-to-benefit\/\"><img decoding=\"async\" loading=\"lazy\" width=\"120\" height=\"90\" src=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605hp-120x90-043581c8d955125fc94df1d780cf4494b769a535-2.png\" class=\"attachment-120x90 size-120x90 wp-post-image\" alt=\"hp\" \/><\/a><\/div>\n<div class=\"post-info\">\n<p class=\"excerpt\">Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains <a href=\"https:\/\/searchenginewatch.com\/2016\/05\/18\/nine-common-content-marketing-mistakes-and-how-to-fix-them\/\" class=\"c13\">&#8230; read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"post category-border category-border-content\">\n<div class=\"post-thumbnail alignleft\"><a href=\"https:\/\/searchenginewatch.com\/2016\/05\/17\/googles-doubling-down-on-native-app-experiences-with-gboard-chirp-and-translate\/\"><img decoding=\"async\" loading=\"lazy\" width=\"120\" height=\"90\" src=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605japanese-milk-carton-120x90-3ce997c9433254ae6e6c808f2f57f789b0e7d23d-1.png\" class=\"attachment-120x90 size-120x90 wp-post-image\" alt=\"chinese milk carton\" \/><\/a><\/div>\n<div class=\"post-info\">\n<p class=\"excerpt\">Google puts high value in mobile user experience. The truthfulness of that statement can be tracked back as far Google&rsquo;s first .mobi website 10 years ago, or when it launched the first iteration of its Android operating system in 2008.<\/p>\n<\/div>\n<\/div>\n<div class=\"post category-border category-border-content\">\n<div class=\"post-thumbnail alignleft\"><a href=\"https:\/\/searchenginewatch.com\/2016\/05\/16\/how-to-write-meta-title-tags-for-seo-with-good-and-bad-examples\/\"><img decoding=\"async\" loading=\"lazy\" width=\"120\" height=\"90\" src=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605title-tags-Google-Search-120x90-e523173285eb65007af2c53d873c9b8ea121b245-2.png\" class=\"attachment-120x90 size-120x90 wp-post-image\" alt=\"title tags Google Search\" \/><\/a><\/div>\n<div class=\"post-info\">\n<p class=\"excerpt\">What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine optimisation?<\/p>\n<\/div>\n<\/div>\n<div class=\"post category-border category-border-content\">\n<div class=\"post-thumbnail alignleft\"><a href=\"https:\/\/searchenginewatch.com\/2016\/05\/11\/seo-101-eight-ways-to-optimise-your-blog-posts-for-search\/\"><img decoding=\"async\" loading=\"lazy\" width=\"120\" height=\"90\" src=\"https:\/\/howtomakemoneyonlineasap.com\/wp-content\/uploads\/2016\/05\/searchenginewatch.comwp-contentuploadssites25201605Monkey-typing-e1462899125341-120x90-f23e2671e93fad12dbf8ea5d856d3551bce4de21-5.jpg\" class=\"attachment-120x90 size-120x90 wp-post-image\" alt=\"Monkey-typing\" \/><\/a><\/div>\n<div class=\"post-info\">\n<p class=\"excerpt\">You don&rsquo;t have to be an SEO expert to optimise your content in just a few steps and improve your page&#8217;s ranking on search engine results pages (SERPs).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<script type=\"text\/javascript\" charset=\"utf-8\" src=\"http:\/\/w.sharethis.com\/widget\/?wp=6.2.5\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Content marketing is vital to most businesses, with its success affecting many positions&nbsp;that complement each other. How do you ensure however that your strategy is effective? 78% of CMOs see custom content as the future of marketing, and this is only an example of how marketers value the rising focus on content. However, there are <a href=\"https:\/\/howtomakemoneyonlineasap.com\/9227\/nine-common-content-marketing-mistakes-and-how-to-fix-them\/\" class=\"read-more-excerpt\">Read More <i class=\"fa fa-chevron-circle-right\"><\/i><\/a><\/p>\n","protected":false},"author":244,"featured_media":9229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[248],"tags":[],"_links":{"self":[{"href":"https:\/\/howtomakemoneyonlineasap.com\/wp-json\/wp\/v2\/posts\/9227"}],"collection":[{"href":"https:\/\/howtomakemoneyonlineasap.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howtomakemoneyonlineasap.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howtomakemoneyonlineasap.com\/wp-json\/wp\/v2\/users\/244"}],"replies":[{"embeddable":true,"href":"https:\/\/howtomakemoneyonlineasap.com\/wp-json\/wp\/v2\/comments?post=9227"}],"version-history":[{"count":2,"href":"https:\/\/howtomakemoneyonlineasap.com\/wp-json\/wp\/v2\/posts\/9227\/revisions"}],"predecessor-version":[{"id":9241,"href":"https:\/\/howtomakemoneyonlineasap.com\/wp-json\/wp\/v2\/posts\/9227\/revisions\/9241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/howtomakemoneyonlineasap.com\/wp-json\/wp\/v2\/media\/9229"}],"wp:attachment":[{"href":"https:\/\/howtomakemoneyonlineasap.com\/wp-json\/wp\/v2\/media?parent=9227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howtomakemoneyonlineasap.com\/wp-json\/wp\/v2\/categories?post=9227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howtomakemoneyonlineasap.com\/wp-json\/wp\/v2\/tags?post=9227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}