Today I’m going to share a lesson from Breakthrough Advertising by Eugene M. Schwartz, on how to use mass desire as the inspiration for writing a killer headline.
Knowing how to write a killer headline is essential in copywriting, because the headline is often the very first thing your prospect will see.
Using the headline to immediately connect with the prospect almost guarantees that your advert will be notices, and read.
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I love the video.. more please
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More from the book indeed. Loved this video. You really made me think.