http://www.MarketingWords.com/blog — Storytelling is all the rage right now and with good reason. When you use storytelling principles in your web copywriting, blog posts, videos and more, you get people involved in your message, make the information you’re sharing through your copy more personal and build connections easier than with more sales-oriented copy.
Here are some good examples of showing end results:
http://www.marketingwords.com/blog/walmart-commercials-perfect-example-of-showing-end-results/
http://www.marketingwords.com/blog/the-oft-confused-features-and-benefits/
Want to go deeper into the topic of writing excellent website copy? Check out my 2 video courses at: http://www.CopywritingCourse.com and http://www.WritingWithKeywords.com
The Storytelling Process
When you use storytelling in copywriting, follow this process:
• Explain the loss/goal/issue
• Relate the story to the product/service
• Describe the product/service
• Show the end results as you wrap up the story
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