in How To Videos by Staff

Content marketing is becoming more and more important every year. And so is sales copywriting. So what is the biggest difference between the two? Find out in this video. The differences may surprise you.

Leave a question or comment below to share your biggest takeaway.

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4 thoughts on “What’s the difference between content writing vs copywriting (Or content writers vs copywriters)
  1. Peter Lu says:

    Killing it!

  2. WK400 says:

    Hi Stephen,

    Where would you suggest one goes if they want to start from scratch with sales copywriting and make it their high income skill?

    Looking forward to hearing from you.

  3. Josh InJesus says:

    Immediate ROI is nearly a thing of the past. The content writer to me has more value because he builds your brand for you.

    Besides, most of the better writing programs in the country teach a diverse program these days. At Iowa State where I'm at, the Greenlee School has taught me copywriting, blog writing, sales writing, promotional writing, and tons more. So in todays world, a sales writer and a content writer are much the same thing. The sales writers coming out of the better colleges will have enough content writing skills to switch over when they have to. And the content creator will have enough sales writing skill to switch to sales writing when a project calls. There may have been a difference between a sales writer and content writer in the past. But not any more

  4. Phillip says:

    Hi Stephen,

    What is a good platform for someone to learn, and grow as a copywriter? What sort of companies hire, or contract copywriters?

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