Master Real Estate Social Media: In 7 Simple Steps

Master Real Estate Social Media: In 7 Simple Steps
Get my Content Calendar here: https://honeybarmedia.com/calendar/

One of the biggest frustrations I hear about using social media for real estate is that it takes too much time and too much effort. But Social Media Marketing for Real Estate is one of the most cost-effective and powerful ways to market a real estate business, which also means that it has to be an essential part of your marketing plan.

HOW TO MASTER REAL ESTATE SOCIAL MEDIA

TIP #1:
TAKE PHOTOS EVERYWHERE, SO YOU ALWAYS HAVE CONTENT

They could be of anything…
Beautiful homes
Amazing restaurants
Cute little shops
Stunning hikes
Meeting community influencers
Around your office
Even fun times with your team and with your family!

And speaking of teams, if you have one, you can instantly double your content by encouraging all your team members to take photos and submit them to you weekly.

TIP #2
FILTER YOUR PHOTOS SO THEY’RE BEAUTIFUL AND ON BRAND

Social media is often the first encounter that a local resident will have with your business. So make sure to put your best foot forward. Make sure that your photos are stunning and that they also match your brand.

My favorite photo editing apps for real estate are:
Canva
PicMonkey

TIP #3
USE A CONTENT CALENDAR TO STAY ORGANIZED

A content calendar is a place where you schedule out all of your social media content for the week. It also ensures that all of your social media gets posted consistently (even when you get busy.)

A content calendar for a real estate agent would look something like this…

Mondays
Feature a local hot spot in town that people have been dying to visit.

Tuesdays
Post real estate tips.

Wednesdays
Spotlight someone or something in the community.

Thursdays
Post something personal.

Fridays
Post a list of fun weekend events.

Saturdays
Promote your business.

TIP # 4
WRITE AN INTERESTING DESCRIPTION THAT GRABS (AND KEEPS) ATTENTION

It’s a fact, interesting descriptions get read. So every social media post that you write needs to be both interesting and intriguing.

Here’s the magic formula for a perfect social media description:
Who
What
Where
When
Why
Question

Notice how I ended with a question….

Asking a question is probably the most important part of the entire post, because asking a question invites engagement. Here’s an example…

TIP #5
ALWAYS INCLUDE A CALL TO ACTION AT THE END OF EVERY POST

Let me give you a couple of examples to show you what I mean…

“Never miss a thing in NYC, click here to get a list of fun local events delivered to your inbox weekly.”

“For reviews on more local hot spots, visit our blog.”

“For an instant home evaluation, click here.”

“Thinking of buying or selling your home this year? Text us anytime!”

TIP # 6
PICK YOUR SOCIAL PLATFORMS (AND FORGET THE REST)

Okay, so I’m going to let you in on a little secret….

You don’t have to master every single social media platform.

I hope that’s lifted a huge weight off your shoulders!

Just pick 1 or 2 platforms, and forget about the rest. Once you master these few, then you can move on to the others (if you want).

The best social media platforms for real estate agents are…
Facebook and Instagram

More specifically…

Facebook Business Page
Facebook Ads
Facebook Local Groups,
Facebook Personal Profile
Instagram

TIP #7
SCHEDULE YOUR POSTS, SO THEY GO OUT (EVEN WHEN YOU’RE BUSY)

I cannot stress this one enough. Ideally, you’ll want to schedule all of your posts one week in advance. And if you’re using a content calendar that should be really simple for you to do.

For Facebook scheduling…
I like to use the native scheduler, right inside of Facebook.

For Instagram Scheduling…
I like to use a program called, Later.

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Honey Bar Media Real Estate Marketing
https://honeybarmedia.com

Master Real Estate Social Media: In 7 Simple Steps
http://honeybarmedia.com/social-media/real-estate/

Get my Content Calendar for Real Estate Agents:
https://honeybarmedia.com/calendar/