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https://www.youtube.com/watch?v=fGnsAwEB7OM –~–
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Writing sales copy is a key skill to generating online sales to your business. Good sales copy could actually be the difference between a webpage that converts visitors into sales and one that does not. It is therefore crucial that you at least understand the basics to good sales copy and copywriting as well as how to copywrite for yourself so that you can increase the chances of your website actually generating sales for you.
In ths particular video I am speaking about the importance of Pain Points in your sales copy. Pain points are basically anything that really concerns your target clients. What kinds of things keep them up at night, or cause them discomfort? What are their worries or fears and how can your product or service resolve this?
Your sales copy should be able to identify these pain points and clearly offer a solution in the form of your products and/or services.
You can find out what your target audiences pain points are by doing extensive research. Unfortunately, if you want to market your product or service well you truly have to know your target customer very well. The better you know your customer, the easier it is to sell to them.
Great video!
Great content. Deserves more views. It's been such a mission to find someone talk about finding your customer's pain points. My problem is… how do we research our customers pain points? Would love to see someone do a live demo of how to research and find pain points.
Awesome video! I will be the first to say that I hate going to the dentist, not because of the pain, but simply because everytime I go and get my teeth checked they say its not gonna hurt and it always does lol. I don't like being lied to.