Sales Letter Copywriting Tutorial Step 5: Show The Benefits

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In this step of the copywriting tutorial (sales letter edition), we’re going to explore how to show the benefits of your offering.

It’s actually pretty simple: all you need to do is come up with 6-7 bonuses that you’re going to give away and design ecovers for them for your “make an offer” section.

But for this section, you want to show the benefits of the products that you’re describing in your sales letter. What problem is your product going to solve? What pain that your reader experiences are you going to alleviate?

Essentially, you want your copy to explain how your product is going to make your reader feel good. What are you going to do for them that no other product can do? Figure that out, write it in your sales letter, and you’ll be good to go.

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