Sales Letter Copywriting Tutorial Step 7: Make Your Offer

Watch this video to see the seventh step of a basic sales letter copywriting tutorial ? Click here to get the best 30 day OFA Challenge ClickFunnels course for FREE: https://snapt.io/IZURi

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This part of the copywriting tutorial is going to explain how you make your offer to your reader. This is arguably the most important part of the sales letter creation process. They say that an amazing offer can overcome bad copy, but a bad offer can’t sell even with amazing copy.

So if you pick one section of your sales letter to focus on, make sure it’s your offer section!

One thing you need to understand is that at the end of the day, people want to know what you’re going to give them in exchange for their money. They want to know what’s in it for them. That’s essentially the secret to powerful copywriting that I try to explain to you in this tutorial.

Now, there are all kinds of ways to explain that to people when you’re creating a sales funnel, but there are some tried and true ways to do it that the copywriting experts have identified.

Just make it seem like you are offering LOTS of… I hate this word, but… VALUE. In other words, give them lots of stuff in this section of your sales letter. Even if you charge a lot of money for what you’re selling, if you give enough valuable stuff, they’ll still make the purchase.

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