Sales Letter Copywriting Tutorial Step 10: Call To Action

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In this part of the sales letter copywriting tutorial we’re going to talk about how to light a fire under your reader’s butt and get them to whip out their sexy credit card and spend some of their dirty money.

The fact is that some people are just indecisive. They take forever to make decisions and generally stay stuck in life. The power of a well written sales letter is that you are able to inspire them to action. This is one of the most powerful copywriting tips I can give you.

Here’s a marketing tip: you want to tell the reader EXACTLY what they need to do to order your service. Tell them in literal terms that they need to click the Buy Now button. Tell them that they need to type in the little numbers on their credit card. Tell them that they need to put a smile on their face and stop being little b*tches about spending a couple bucks on something that will improve their lives.

This is easier said than done in copywriting. Most marketers want to stay plastic and diplomatic, too afraid to inject any authenticity into their writing. In this copywriting tutorial, I don’t take that approach. I teach you how to write a sales letter that kicks people in the gut and then steals their credit card out of their pocket and makes the purchase for them.

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