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Here we go, the eleventh step of the sales letter copywriting tutorial: giving a warning.
I like this section the most because you get to tell your reader how stupid they would be for not purchasing your offer. But when it comes to copywriting tips, I would say do it in a somewhat respectful way. You need to tread the line between telling them they’re idiots for even CONSIDERING not buying through your sales funnel, but to also gently guide them back towards making the purchase.
The easiest way to do this in sales letters is to give them an A or B potential future.
“If you don’t buy this service, then you’ll continue in life not knowing what could have been. You’ll keep hating yourself for staying stuck and not fixing your problem.”
“But if you say yes, then you’ll have access to the best sales letter copywriting tutorial on the planet. All your problems will disappear instantly and you’ll laugh derisively at people who still don’t have the guts to pull the trigger.”
You can use more words in your sales letter, but that’s the point you want to convey.
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