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Finally… we’ve arrived at the final step of the sales letter copywriting tutorial. Are you as exhausted as I am? No? Well good for you. I put this thing together in 24 hours.
Anyway, in this part of the sales funnel creation process we’re going to talk about something super simple: closing with a reminder.
The sad truth is that most people will just scroll to the bottom of your sales letter after seeing how long it is. They are lazy and don’t want to read anything longer than an Instagram caption, so they just want to see how much the service is going to cost them.
Sadly, it’s unlikely that these people will buy because they haven’t been exposed to the hypnotic power of the sales letter. Copywriting is effective, but only if people read it.
Still, it may be worth putting something in the P.S. section of your sales letter that at least gets them to go back and read the sales letter on their own. Be creative and try to think fo something that will accomplish that. Or you could just make a video sales letter.
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