Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9. The Local Source tag highlights the original sources of local stories Read More

SEO is a challenging and rewarding career for people from a number of different types of backgrounds. It requires a degree of comfort with numbers, as SEO professionals should be able to look at the data coming in and understand how to make adjustments to improve the success of their campaign. SEOs should also understand Read More

SEO isn’t anything new, there are very few people involved in marketing who don’t have some appreciation of how you might need to make an active effort to appeal to the search engines. Despite that awareness, a lot of marketers will have no idea of the great tools that search marketers have on their hands Read More

Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The first, as we reported in our round-up of key search marketing news on Friday, is that Google appears to have increased the length limit for title tags in the SERPs Read More

What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine optimisation? Can I see some good and bad examples? Following on from our blockbusting guide 22 SEO essentials for updating your site, I thought I’d follow up the advice on title tags and answer Read More

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry. Why is there such a debate? Well, often people get hung up on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may Read More

The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click Read More

For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Indeed, there’s a lot that small businesses (and anyone) can do without any great SEO knowledge, and without spending too much money. With the help of some search experts, I’ve compiled a list of Read More

The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system. Google calls RankBrain, when it’s in use, “the third-most important signal contributing to the result of a search query.” Google’s mission: to terminate any web pages from its Read More

Last week artificial intelligence achieved another victory over humankind. Google DeepMind’s AlphaGo program won 4-1 against Lee Sedol, one of the best Go players in the world, in a milestone that experts thought was a decade away. Of course, AI is about much more than winning board games. Google’s RankBrain AI powers its Knowledge Graph Read More

Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads. This has marketers talking because, with four sponsored results, there Read More

A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content marketing. How else are you going to bombard customers with a steady stream of content without scaring them away? Read More

Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report. It features interviews with Tessa Wegert, Brian Clifton, Kelvin Newman and Parry Malm, looking at key trends for 2016. Here we’ll be taking a look (sorry, listen) to Kelvin Newman’s episode Read More

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding. One of our most popular articles of all time is a post entitled SEO Basics: 8 Read More