Sweary Twitter account is cutting the crap out of billboard ads
in Daily Grind by Sam Haysom
British_advert_parodiesThere are plenty more where these came from.

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By Sam Haysom2016-01-28 18:11:24 UTC

LONDON — Some adverts are just begging to be parodied.

Whether it’s because they’re a bit awkward, because they’re trying to tell us something we know isn’t quite true, or simply because they’re just too damn easy to make fun of, there’s something about certain posters and logos that seems to scream “photoshop us”.

And that’s exactly what new Twitter account @WeFixYourAdvert is doing. Started by London-based comedy writers Aaron Gillies (@TechnicallyRon) and James Menzies (@JamesMenzies1), the account is “fixing” brands one tagline at a time.

“Everyone enjoys a brand being honest, so we thought we could just do that for them!” Gillies told Mashable.

It all started on Jan. 18, with a tweet that took aim at the Gourmet Burger Kitchen adverts causing controversy among vegetarians on the tube.

Here’s what the original ads look like.

And here’s We Fix Your Adverts’ version.

Since then, the whole thing has snowballed. Here are some of the other adverts that have been tweaked …

TFL.

Alcohol.

Twitter.

Safari.

Gillies explained that they choose which adverts to parody by seeing what’s being talked about on social media, and how people feel towards the different ads.

“The match.com ones got a lot of press because everyone made fun of the originals, so it was fun to heighten and subvert them!” Gillies said.

Match.com

Visit Las Vegas.

HMRC.

Sainsbury’s.

Trainline.

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