As it’s now February, let’s take a look back at January’s most interesting online stats that will perhaps point you in the right direction for what to expect for the rest of the year. Here we have everything from display ad spend, ‘peak tech’, in-app customer care, data failure, ad blockers to native ads and Read More

Over the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing. According to ClickZ’s 2016 Digital Trends Report, it was reported as one of the most significant trends for brands heading into 2016 – with nearly a quarter of respondents saying that it was Read More

Our sister site ClickZ has launched its first Intelligence report of 2016 and it’s a firecracker. The Digital Trends 2016 report is a comprehensive guide to all the digital-related trends you need to know about in 2016. Sure every digitally-focused publisher has its own trends report, but what makes ours stand out from the rest Read More

This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. While this is partly a rod we’ve made for our own backs Read More

Last week I looked at the potential of evergreen content for SEO purposes, showing how it can work over time.  This time I’ll look at how to plan and create content like this, where to find ideas, and the different formats you can use. Planning and idea generation Ideas for content come from a range Read More

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug. Thanksgiving is the new Black (Friday) Kenshoo has revealed the paid search trends over Read More

Businesses know that the holiday period can be critical to the success of their entire year, with nearly one fifth of annual sales occurring during these couple of weeks.  And of course online sales are playing an increasingly prominent role in the hustle and bustle. There were $72.03bn in ecommerce sales during 2014’s holiday season Read More

Securing links doesn’t happen by creating linkable assets, it happens by promoting linkable assets to relevant, engaged site owners.  If you’re creating content, involved in content marketing, or crafting a content strategy, you should be devoting resources to content promotion. And a consideration within that content promotion should be links. Search is a vital channel Read More

I’ve just launched a new startup called EmpiricalProof, aimed squarely at ecommerce, marketing and UX professionals. I’m focused on product vision, content marketing and growth, and am currently putting a few processes in place that will help me to make the most of my time. If there’s one thing I know about running a business, Read More

I’ll be sharing three valuable audience segments and some insider tips that will get you off to a flying start with remarketing. When people look for products and services, they rarely convert on their first visit. As you may know, 96 percent of first time visitors leave websites without converting. Remarketing allows you to re-engage Read More