Image: Netflix By Saba Hamedy2015-12-22 18:55:29 UTC First socks, now resolutions: Netflix is making it easier than ever to binge watch in 2016. The streaming giant is offering viewers one big 2016 resolution: “Put your Netflix list on a diet. You know, drop some show pounds” — by actually watching that celebrated series you’ve been Read More
During 2015 we began to see signs of the content marketing industry maturing. There has been a shift away from creating content for contents’ sake and a much greater emphasis on the value of creating content with specific goals for specific people. Brands have begun to see the value of using search and social intelligence Read More
Image: Arman Zhenikeyev/Corbis By Alicia Marie Tan2015-12-21 17:00:02 UTC Every holiday, our social media feeds are flooded with photos and posts. They all start to look the same after a while. A pose with your dog by the Christmas tree, a group shot by the fire. If you’re one of these people, you might be Read More
Image: Laughing Stock/Corbis By Tracey Edouard2015-12-17 11:05:23 UTC Mashable’s latest #BizChats Twitter chat discussed how professionals can reflect on their accomplishments of the past year and make smarter decisions to develop themselves into a wiser professional in 2016. Over the course of an hour, @MashBusiness covered an array of topics ranging from how professionals can Read More
Image: PIX11 By Patrick Kulp2015-12-16 11:04:28 UTC Nazi symbols on subway cars, creepy jokes about date rape, QR codes leading to porn sites. Brands blundered, offended and groveled their way through another banner year for facepalm-worthy marketing fails in 2015. Transgressions ranged from tone-deaf failures to read the room to abject misogyny or sexism to Read More
Your first peek at ‘The Jungle Book.’ By Saba Hamedy2015-12-16 11:00:12 UTC Disney is going beyond the bare necessities in promoting its live-action film The Jungle Book. The movie, which hits theaters in April 2016, has already generated buzz after the release of a 6-second teaser on Vine, full-length trailer on YouTube in September and special Read More
Brian Chesky speaks at the Airbnb Open in Paris on Nov. 12, 2015. Image: Airbnb By Heidi Moore and Patrick Kulp2015-12-15 11:00:27 UTC When it comes to employee perks, there’s no beating Silicon Valley. The tech industry is famous for its cushy new-age offices, workplace foosball tables and progressive benefit packages, and it seems those Read More
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ZEFR ranked the top 20 influencers under 21. Image: ZEFR By Saba Hamedy2015-12-12 13:00:38 UTC Engagement is everything when it comes to being a top creator. That’s what tech company Zefr found when compiling a list of the top digital video influencers under the age of 21. SEE ALSO: 15 people made famous by the Read More
I have noticed an increasing trend during the second half of 2015, which I believe will further increase in 2016: the recognized importance of links within online marketing by those outside SEO. Specifically, this recognition is happening by those higher up the marketing food chain: CMOs, VPs and marketing managers. I’m in a unique position Read More
A screenshot from Famebite’s website. Image: Famebit By Saba Hamedy2015-12-08 04:24:41 UTC LOS ANGELES — In an effort to connect brands with even more influencers, Famebit announced Monday it is expanding its self-service platform to Facebook and Tumblr. The Santa Monica-based startup, founded last year, is a popular online service that connects YouTube creators with Read More
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug. Thanksgiving is the new Black (Friday) Kenshoo has revealed the paid search trends over Read More
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Businesses know that the holiday period can be critical to the success of their entire year, with nearly one fifth of annual sales occurring during these couple of weeks. And of course online sales are playing an increasingly prominent role in the hustle and bustle. There were $72.03bn in ecommerce sales during 2014’s holiday season Read More
Why you must offend someone with your copywriting, so you can sell successfully, and avoid conformity like everyone else, because a fart in the wind will put you out of business. For more tips to starting your own business check out http://www.danmoskeluniversity.com/starting-your-own-business-whats/ Watch more about copywriting: http://youtu.be/PGYyMytxGf4 Watch more stories of success and how Google Read More
Image: TongRo Images/Corbis By Tracey Edouard2015-11-19 21:27:08 UTC Mashable’s latest #BizChats Twitter chat, sponsored by Staples, discussed how small businesses can be more productive during the busiest time of the year. Over the course of an hour, @MashBusiness covered an array of topics, ranging from the major holiday marketing trends every small business should pay Read More
Image: Yukmin/Asia Images/Corbis Leighton Cosseboom for Tech in Asia 2015-11-18 19:00:55 -0500 Follow @techinasia Millennials are a generation the entire world seems to be watching with interest, excitement, and sometimes anxiety. They’ve been criticized for being lazy and carrying around a sense of entitlement. Studies suggest, however, that claim couldn’t be further from the truth. Read More
By Staples2015-11-18 21:28:27 UTC It’s that time of year again: The first hint of frost is in the air, the conversations are turning to turkey and gift-giving, and holiday puns are dancing like sugarplums in the minds of social media managers everywhere. Small business owners already have a lot on their plates during this time Read More
Securing links doesn’t happen by creating linkable assets, it happens by promoting linkable assets to relevant, engaged site owners. If you’re creating content, involved in content marketing, or crafting a content strategy, you should be devoting resources to content promotion. And a consideration within that content promotion should be links. Search is a vital channel Read More
I’ve just launched a new startup called EmpiricalProof, aimed squarely at ecommerce, marketing and UX professionals. I’m focused on product vision, content marketing and growth, and am currently putting a few processes in place that will help me to make the most of my time. If there’s one thing I know about running a business, Read More
I’ll be sharing three valuable audience segments and some insider tips that will get you off to a flying start with remarketing. When people look for products and services, they rarely convert on their first visit. As you may know, 96 percent of first time visitors leave websites without converting. Remarketing allows you to re-engage Read More
Quick question… Have you ever found yourself clicking a link, and then before you know it you’re at the end of a sales video that’s offering you a product you weren’t even thinking about 2 minutes ago, yet now you’re 100% convinced in your own mind that you need this product now? And then you Read More
Secure high-quality backlinks and new RSS subscribers without wasting time with this new social media marketing technique. Tom Deeter at Web2Center.com explains how to do “smart blog commenting” in this 10 minute step-by-step video tutorial. Link to this post!
Visit http://nativeadvertisingsecrets.com/youtube to get my FREE Training Video, “17 Advanced Native Advertising Secrets Insiders Use to Get 248% ROI” Right Now! 3 Copywriting Tips For Facebook Ads Now, you have to keep in mind that people are on Facebook for a specific reason, and it’s not to buy your products or services. It’s actually to Read More
There’s an old advertising slogan which says, “If you wish to capture someone’s attention, whisper.” It seems counterintuitive, but think about how others respond when someone whispers. They lean in to ensure that they can hear clearly. The data-driven nature of the marketing cloud environment pushes the limits of customer privacy. But organic search is Read More
In the early days of the Internet, there were only four top-level domains: .GOV, .EDU, .ORG and of course .COM. Unless you were a government, a school or a non-profit, the only top-level domain (TLD) that made any sense was .COM. Naturally, everyone from plumbers to politicians flocked to secure important .COM domain names. However Read More
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By Reed.co.uk2015-10-05 13:25:03 UTC In today’s technology-infused world, the executive assistant of today is the “avatar relationship manager” of tomorrow. Job descriptions on reed.co.uk, now include responsibilities and buzzwords that may not even have existed as few as five years ago. And while chefs specialising in 3D-printed cuisine or drone traffic analysts aren’t quite ubiquitous Read More
Amongst all the arguments and proclamations that SEO is dead or dying, the assertion that all that is required is great content has been a popular one. To a certain extent, it has some value. At least, as far as the intention goes. I’d much prefer that sites concentrating on creating content that people want Read More
Image: ImageZoo/Corbis By Scott Gerber2015-10-01 12:15:14 UTC Making it onto Product Hunt is potentially a very big deal for startups, and a great way to spur user growth. But what’s much more important is being prepared to get the most out of the posting. What should you do to ready your site for major traffic? Read More
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